Mintel's Food and Drink report identifies 'Full Disclosure' as top trend for 2018

7th Nov 2017 09:21 AM

Mintel's Global Food and Drinks Trends 2018 makes interesting reading, especially the major trend that's been identified, that of 'Full disclosure'. Let's hope 2018 is the year when the penny finally drops with the consumer and they demand, expect and will settle for nothing less than full provenance for the food they feed their families and themselves.