The objects for which the Association is established are, for the benefit of the public to:
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Preserve and improve for the benefit of the public the general standards of cattle, especially beef cattle, in the United Kingdom and elsewhere, by promoting and encouraging the breeding of beef cattle;
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Improve general standards in the management, transport, slaughter and treatment of cattle, especially beef cattle, and otherwise improve the quality and safety of beef, by the education of farmers and farm managers, veterinarians, auctioneers, hauliers, the managers of abattoirs, processors and retailers of food and the general public;
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Promote agriculture and work for the protection of the environment by encouraging, where appropriate, the grazing of cattle;
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Carry out such other charitable purposes, including the relief in cases of need or hardship of beef farmers and their employees and the dependents of beef farmers and their employees, as the Board of Management think fit.
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Identify and promote highest possible levels of best practice thoughout the production chain
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Achieve a return that allows quality welfare and standards in the chain to rise
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Raise Cattle Health Standards in the UK
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Develop beef eating and health benefits to consumers
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Improve and widen the scope of beef labelling for the benefit of consumers
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Identify and promote the environmental benefits where appropriate of grazing cattle
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Maintain beef cattle in the uplands and the communities and landscapes that they sustain
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Relief of hardship of beef farmers and their employees
