Connecting the Consumer to the Producer
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#namethefarm

You the Consumer

Happerley is all about connections – empowering you to connect with the producer so you can #namethefarm
Happerley creates an honest and transparent food industry and you as the consumer help us to do that by asking important questions like

By asking these questions the large retailers and manufacturers will be encouraged to reveal transparency in their own supply chains. This will build confidence in the UK food and farming industry. Joining Happerley for free means you will help us to create sustainable partnerships with producers, intermediaries, retailers and other consumers and drive transparency and provenance in the food chain

By joining Happerley for free you will

Why We Need Happerley in the UK

• Producer origin and provenance often remains hidden from the consumer
• Local should mean local and often it doesn’t 
• To reduce the potential for another ‘Horsegate’ scandal  
• To make sure retailers and manufacturers create transparency in their operations and not mislead the consumer
• To drive transparency; Red Tractor accreditation does not always reveal the farm name
• To reduce meat fraud
• To protect traditional animal breeds rather than create further homogenization of species
• To reduce description deceit and label confusion relating to fresh foods
• To save our independent local food processing operations
• To transfer power of production back to the small producers, intermediaries, retailers
• and consumers
• To reduce food miles and the impact of haulage on the environment and road infrastructure
• To help create a sustainable UK farming industry which is currently under huge pressure from agribusiness development

How Happerley Works

The Happerley process is simple. Producers, are issued with a ‘passport number’ which they pop onto their packaging. Intermediaries and retailers are given a membership number which they display in their premises. You the consumer buys the Happerley product and then enters the passport number into our website and the provenance of the product is revealed from producer to intermediary to retailer so you can #namethefarm with confidence.

It is you, the consumer, who will drive the change by asking food producers, intermediaries and retailers to #namethefarm

 

Get your free membership and support Happerley